Brilliant! Its like the KMZ is becoming the geographic equivalent of the PDF

In the comments on Brian’s post about Arc2Earth, Phillip Holmstrand makes a profound statement that stopped me in my tracks. I think he is right on about KMZ becoming the equivalent of PDF in the geospatial world. ESRI should do whatever they can to introduce support of KMZ into their product lineup as soon as possible or be left behind. Tools like Brian’s are going to revolutionize the way data is shared on clients and if ESRI wants to be part of that, they need to step up immediately and support KMZ/KML.