ArcWhatever
So the classic thinking is Esri can’t figure out what to name anything. You either put the Prefix “Arc” in front of something, use the company name Esri (though you’d be better at using ESRI for the classic touch), or put the phrase ArcGIS in front of any simple word. Those days of wacky are over apparently as there is now a guide to the new naming convention for Esri products.
Name Prior to ArcGIS 10.1
New Name
ArcGIS Desktop
ArcGIS for Desktop
ArcInfo
ArcGIS for Desktop Advanced
ArcEditor
ArcGIS for Desktop Standard
ArcView
ArcGIS for Desktop Basic
ArcGIS Server
ArcGIS for Server
ArcGIS Mobile
ArcGIS for Windows Mobile
ArcGIS Mobile SDK
ArcGIS SDK for Windows Mobile
Esri Data and Maps
Data and Maps for ArcGIS
Esri StreetMap Premium
StreetMap Premium for ArcGIS
ArcGIS Data Appliance
Data Appliance for ArcGIS
ArcGIS Mapping for SharePoint
ArcGIS for SharePoint
Thus the keyword is now ArcGIS and it may or may not be “for” something else. Because as Esri points out, “The reason for these modifications is to reinforce the fact that, regardless of where and how ArcGIS is used, it is the same system.” Natch! My favorite which isn’t listed here is the new ArcGIS for the Internet which was previously known as ArcGIS.com.
Who is ArcGIS?