I see Ask.com and Citysearch (both owned by IAC) have released a new mapping tool today. I see tons of potential here because now Ask could have the best local content of any mapping service out there, but in the end I doubt it will get much traction. When you have to compete against Google, Microsoft and Yahoo! it is hard not to bet against them.

Is Ask.com a stronger brand than CitySearch? I would have thought that putting this tool inside Citysearch would be the more logical place. At least we can see IAC trying to get some synergy here between all their brands (such as Evite and Ticketmaster).

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