We all need an elevator pitch

You get the question all the time:

“What do you do?”

You pause and then respond:

“I do GIS for [insert organization].”

Doing GIS is what we do I suppose. I’m not sure that most diciplines have this problem:

“What do you do?”

“I do accounting for [insert organization].”

I’ve been talking to my group that we need to be better at elevator pitches. Not so much that I expect them to close deals with VCs in a SFO hotel lobby, but it better describes why we do what we do. My job has many roles so I have multiple pitches I give when I need to. But “doing GIS” isn’t one of them.

“What do you do?”

“I ride unicorns on rainbows for URS Corporation.”

See isn’t that better?