Am I the only one who thinks the term “GIS” has become less valuable because it is thrown around like “the cloud” and “web services”? Heck the first 3 Google search results go to a company, not Wikipedia. That’s some serious marketing SEO.

As I’m starting up my own consulting company, I’ve noticed that it’s hard not to just say you “do GIS” and not explain what it is. Soul searching on what you actually do is a great way to get started. Say tuned…

Marketing Dork

Cartoon by: Hugh MacLeod