Steve understandably tries to back up his faulty logic with a gem of a post:

So I think he is missing my point - this is not about some new great place to go look at interesting maps. This is about the democratization of GIS tools.

Heat mapping will bring GIS to the masses? Well there you go. I always assumed it would be airplane sightings in Google Earth, but Steve being the visionary he is, goes on record with his thoughts.