Apple Getting Ready to Enter Mobile Navigation Space
December 20, 2010 5 Comments
So last week Google threw down a huge hand in the bid to be the dominate mobile navigation company. Heck I can’t even remember who else has mobile navigation devices besides them anymore (though that might be the eggnog talking). It looks like Apple is going to give it a go for their iOS devices.
Apple seeks job candidates with “valuable knowledge” related to the development of navigation software, as well as “deep knowledge of Computational Geometry or Graph Theory.” Candidates are required to have at least 3 years’ experience of developing “high quality, robust software systems.”
In typical Apple fashion, they describe the work this way:
“We want to do this in a seamless, highly interactive and enjoyable way,” that job listing read. “We’ve only just started.”
Apple navigation seems like a natural progression for their hosted web services. I doubt Apple will ever do their own search as there really isn’t any way to improve on Google (Bing is trying, but really who wants to Bing anything?). Navigation though is a space that I’m sure Apple thinks they can do some really amazing stuff. Navigation devices are clunky and difficult to use. A little of the Apple design magic might lift all boats (and by all boats I mean only Apple and Google).
Well this isn't likely, but still....
