The New York Times released a new map showing which college football teams the people root for from data it got exclusively from Facebook.

College Rooting Map

Like the other sets of maps, these were created using estimates of team support based on each team’s share of Facebook “likes” in a ZIP code. We then applied an algorithm to deal with statistical noise and fill in gaps where data was missing. Facebook “likes” are an imperfect measure, but as we’ve noted before, Facebook likes show broadly similar patterns to polls.

The map is highly detailed and the accompanying article goes into different rivalries. Teams such as Oregon, Texas and Notre Dame appear in counties all around the country. A fun map to explore this Saturday! At least Arizona is dominated by the better University.

ASU over UofA