How can one compete against Google?

That was an email I got last night from a reader. They like all of us were amazed at what she was seeing. The solution is not that hard to imagine though. Most of the problem we run into is processing power and bandwidth. None of us can afford the server farms and the racks and racks of servers that Google can deploy. But that isn’t a problem. If I were ESRI, I’d be looking at allowing their customers/clients to use Amazon Amazon Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2) for hosting and processing. The cost of such services is amazingly low and you can take advantage of Amazon’s infrastructure to offload some of the processing on it. Sure it won’t be “Google Fast”, but it will get you as close as you can get without being at Google.