Sidewalk Labs’ Replica Has Spun Out

Some really interesting news in the digital twin planning space from last week:

The newly formed company, which is headed by Nick Bowden, also announced Thursday it has raised $11 million in a Series A funding round from investors Innovation Endeavors,  Firebrand Ventures and Revolution’s Rise of the Rest Seed Fund. The capital will be used to accelerate Replica’s growth through new hires beyond its existing 13-person staff, expansion to new cities and investment in its technology.

What makes this interesting is what Replica is:

The Replica modeling tool uses de-identified mobile location data to give public agencies a comprehensive portrait of how, when and why people travel. Movement models are matched to a synthetic population, which has been created using samples of census demographic data to create a broad new data set that is statistically representative of the actual population.

How, when and why people move around a city.

As a planner, investor or developer; you can imagine how this is really interesting. As the TechCrunch article points out, there are privacy implications to this but if this model works and can help plan cities better, we’ll all be better off. Cities are growing at exponential rates and new ones are being built every day. Helping planners make better initial decisions about where and how things should go OR help them make changes as the city develops will only improve life for all.