We all need an elevator pitch
You get the question all the time:
“What do you do?”
You pause and then respond:
“I do GIS for [insert organization].”
Doing GIS is what we do I suppose. I’m not sure that most diciplines have this problem:
“What do you do?”
“I do accounting for [insert organization].”
I’ve been talking to my group that we need to be better at elevator pitches. Not so much that I expect them to close deals with VCs in a SFO hotel lobby, but it better describes why we do what we do. My job has many roles so I have multiple pitches I give when I need to. But “doing GIS” isn’t one of them.
“What do you do?”
“I ride unicorns on rainbows for URS Corporation.”
See isn’t that better?