ArcGIS Desktop Code Challenge?

I seem to have stirred up a couple of ArcGIS Desktop developers. They want to know why ESRI isn’t having an ArcGIS Desktop Code Challenge like the Server contest. I don’t know either and it seems a little weird to me how Desktop is getting pushed aside lately. I’ll say this, I don’t know too many developers really getting into ArcGIS Server 9.2 so I’m guessing you’ll have a great shot at winning a prize if you enter some code.

We've come to bury ArcGIS Desktop, not to praise it