Nokia’s Here Auto Tries to Innovate

Interesting article on Engadget:

The latest version of Here Auto, launched at the Paris Auto Show, has very few rough edges. It’s designed to think ahead of you, learn your habits, work with other devices and present information and options in the least distracting way possible. That’s Nokia’s goal, anyway – to see if it succeeded, I took a tour around Paris in the company’s Range Rover demonstrator.

Self aware in car mapping. Sounds interesting but a demonstrator doesn’t mean care companies are going to jump on board. My 2014 Toyota 4Running has a completely out of date navigation system that I’m stuck with. Toyota seems to have signed deals with Yelp, Bing and Facebook to get POIs which I can’t decide is better or worse than just having a whole Nokia system. Apple and Google are getting car integration but they don’t seem to be doing any better than Nokia.

I suspect most of us will continue to use Google or Apple Maps in the car on our smartphone or tablets for naviagation. At least Siri talks through my bluetooth…

Nokia Maps to Arrive on iPhone and Android

So it looks like Nokia is going to bring back their mapping application to iPhone and Android.

The Finnish technology supplier will soon release free-of-charge map apps for mobile devices running Google’s Android and Apple’s iOS platforms, Nokia executive Sean Fernback said during an interview.

Without a need to prop up their failing mobile hardware business, Nokia seems to realize their best asset is mapping. Probably time to rename the company Navteq1 and get their map on all platforms. There is no shortage of free mapping applications on both platforms (including Apple Maps and Google Maps) so there will have to be something to get people to not use the default mapping application. Curious to see what this is for Nokia. Plus we’ll get to see if they use that crazy HERE branding.

  1. Everyone calls them that anyway