Teaming Up Against Esri

I’ve been trying to catch up on some reading during lunch today and this interview that Joe Francica did with Pitney Bowes Software’s John O’Hara caught my eye:

[John] O’Hara mentioned that Autodesk saw Esri moving into design space and therefore saw an opportunity to work with PB as a partner to go up against situations with Esri. Similarly, Autodesk and PB have some dependence on desktop software and largely don’t play in the same space. PB is focused on business applications of GIS in markets like insurance, banking and retail while Autodesk plays in the planning , engineering and energy space. Autodesk’s go to market model is through a huge network of partners; and PB has a more direct sales organization.

All this “GeoDesign” talk clearly caught Autodesk’s eye. I’m guessing that they’ve had enough and we could be seeing a larger commitment from Autodesk in the “Geo” (big G) space in the coming year.


On the way to battle the Wicked Witch of the West Redlands, Autodesk found Pitney Bowes on the side of the road.

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