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Uber and Google Sign 4 Year Agreement on Google Maps

This is one of those surprised/not surprised things.

Uber Technologies Inc. announced that it has entered into a Google master agreement under which the ride-hailing company will get access to Google Maps platform rides and deliveries services.

I mean today Uber uses Google Maps with their app, even on iOS. This is basically a continuation of the previous agreement with some changes that better align with how Uber does business. Rather than number of requests that Uber makes for Google Maps services, it is based on billable trips that are booked using Uber, a much more manageable deal for Uber. Last year, it came out that Uber paid Google $58 million over the past 3 years for access to Google Maps. This quote really strikes me as bold:

“We do not believe that an alternative mapping solution exists that can provide the global functionality that we require to offer our platform in all of the markets in which we operate. We do not control all mapping functions employed by our platform or Drivers using our platform, and it is possible that such mapping functions may not be reliable.”

For as much money Uber has invested in mapping, they don’t believe their technology is reliable enough to roll out to the public. That is mapping services in a nutshell, when you business is dependent on the best routing and addressing, those businesses pick Google every time. All that time and effort to build a mapping platform and they still pay another company tens of millions of dollars.

I’ve read so much about how Uber is about ready to release their own mapping platform run on OSM. But in the end the business requires the best mapping platform and routing services and clearly nobody has come close to Google in this regard. Google Maps is not only the standard but almost a requirement anymore.

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