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Unreal and Unity are the new Browsers

Someone asked me why I hadn’t commented on Cesium and Unreal getting together. Honestly , no reason. This is big news honestly. HERE, where I work, is teaming up with Unity to bring the Unity SDK and the HERE SDK to automotive applications. I talk about how we used Mapbox Unity SDK at Cityzenith (though I have no clue if they still are). Google and Esri have them too. In fact both Unreal and Unity marketplaces are littered with data sources you can plug in.

HERE Maps with Unity

This is getting at the core of what these two platforms could be. Back in the day we had two browsers, Firefox and Internet Explorer 6. Inside each we had many choices of mapping platforms to use. From Google and Bing to Mapquest and Esri. In the end that competition to make the best API/SDK for a mapping environment drove a ton of innovation. What Google Maps looks like and does in 2021 vs 2005 is amazing.

This brings up the key as to what I see happening here. We’ll see the mapping companies (or companies that have mapping APIs) deliver key updates to these SDK (which today are pretty limited in scope) because they have to stay relevant. Not that web mapping is going away at any point, but true 3D world and true Digital Twins require power that browsers cannot provide even in 2021. So this rush to become the Google Maps of 3D engines is real and will be fun to watch.

Interesting in that Google is an also-ran in the 3D engine space, so there is so much opportunity for the players who have invested and continue to invest in these markets without Google throwing unlimited R&D dollars against it. Of course it only takes on press release to change all that so don’t bet against Google.

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